The Opening Ceremony of the 2025 Luzhoulaojiao · Guojiao 1573 WCGC China Tournament kicked off at Kunming from 27th to 29th March, 2025. During the 3-day event, the WCGC China organising committee announced that Shanghai would succeed Haikou as the second stop in China for the WCGC World Finals.
This wonderful golf event, which combines golf competition and liquor culture, attracts more than 200 elite guests with cultural, sports, and entertainment backgrounds. Chairmen of the Golf Associations from various provinces and cities, and General Managers of different golf courses, were also invited to this grand event, increasing the WCGC event’s influence in the Chinese Golf Industry.
Official Partners of the WCGC China Tournament, Beachhead and DragonPass have also been recognised by many corporate players for their excellent products and services.
New season, New Smart kit
The ninth season has been upgraded with a Smart System. The innovative NFC kit and the new scoring system have been integrated into the tournament system to capture and record player performance and data, enhancing the professionalism and fairness of the game.
The upgrade has reconstructed the traditional tournament experience and marked the entry of WCGC China events into the era of digital tournament operation. Chairmen of Golf Associations from different provinces, General Managers of the golf courses of WCGC qualifying areas and the players all stated that the digital innovation of the tournament has further improved the event experience and made this tournament a truly top-notch international golf tournament.
Furthermore,WCGC China organizing committee is planning some domestic corporate golf friendly matches and international WCGC member friendly matches, to provide more opportunities for corporate golf enthusiasts to demonstrate their styles and skills on worldwide golf courses.
At the same time, Guojiao 1573 · China Taste, which has always been a special symbolic carrier of the WCGC China tournament, has also undergone a comprehensive renovation. The brand defines “Quality as the soul and Digital as the wing” as its core, providing an ultimate experience of high-end Baijiu.
Road to Shanghai, WCGC World Final in Shanghai announcement
The WCGC China Tournament has set off from Beijing, spanned over 50 cities, completed more than 200 games, and has travelled more than 400,000 kilometres since 2017. With strong support from Guojiao 1573, Chinese corporate golf players have gradually set off to the world stage.
Last year, the WCGC China Organising Committee and Luzhoulaojiao Guojiao 1573 introduced the WCGC World Finals to China. Therefore, WCGC events have become essential to showcase China’s cultural confidence during the domestic qualifying games and the World Final competition.
This year, the 32nd edition of the WCGC World Final will be held in Shanghai. Mr Qian Yongsheng, the chairman of WCGC China, says, “From the China Tournament to the World Finals, the WCGC events will build a high-quality international communication platform, bringing the world of business together and promoting in-depth Cross-Cultural and Cross-Sector dialogues. Let’s look forward to the fantastic WCGC World Finals and hope this becomes a world-class golf celebration.”
Nine-Year Odyssey: Forging an International Communication Platform through Golf
This is the ninth year of cooperation between Guojiao 1573 and the WCGC China tournament, which has grown together since 2017. In addition, the WCGC China event system has added qualifying pathways, the China Team training program, and international WCGC member-friendly matches.
For instance, two additional qualifying pathways have been incorporated to enable more corporate golfers to participate in the WCGC China Tournament and the activities during the World Final week. This initiative allows more Chinese entrepreneurs to showcase their talents and golf skills on this global golf stage.
In the future, the WCGC China tournaments will continue to kick off each season with features of “Smart Intelligence + Traditional Culture.” This is not only a milestone in the development of the Luzhoulaojiao · Guojiao 1573 WCGC China Tournament and WCGC World Finals in China, but also an essential cornerstone for the tournaments as it steps onto the world stage and promotes Chinese culture.
