2022 World Final

17-21 October, Tenerife (Spain)

GUOJIAOHUI Member National Golf Challenge and WCGC China Qualifier startup conference was held at Bird’s Nest Cultural Center in Beijing. After a successful hosting of Beijing Olympic Games for 9 years, Luzhou-flavor liquor came to this national stadium carrying countless Chinese passion and dreams. With an unprecedented scale, it opened China’s ultra-high-end liquor top-level golf Feast through the integration of innovative leisure lifestyle, leading a new trend of marketing in the era of extreme consumer experience.

Imagen 1All the important senior executives attended the starup conference including Wu Qin, Chairman of the Board of Supervisors of Luzhou Laojiao Co., Ltd., Zhang Biao, General Manager of Luzhou Laojiao National Cellar Sales Co., Ltd., Winsen Qian, Chairman of WCGC China Organizing Committee, Cao Cong, Director of Audit Office of Luzhou Laojiao Co., Ltd., Kong Lin, General Manager of Members Management of Luzhou Laojiao Co.,LTD., and Lin Zhipeng, Minister of Brand Promotion of Luzhou Laojiao National Cellar Sales Co.,LTD.. Brand strategy partner representatives of The National Cellar 1573, VIP representatives of GUOJIAOHUI from all over the country and more than 50 media partners and elites from all walks of life gathered together to attend the event.

2017 National Cellar 1573 Cup o GUOJIAOHUI Member National Golf Challenge and WCGC China Qualifiers will be held in twelve first-tier cities including Beijing, Shijiazhuang, Qingdao, Xi’an, Zhengzhou, Hangzhou, Changsha, Shanghai, Chongqing, Chengdu, Shenzhen and Sanya. By creating the first internationalized competition system consisting of cities qualifiers, China Finals and WCGC World Final in Chinese Baijiu industry, Luzhou-flavor liquor builds a high-end lifestyle platform combining the «deep scene, leaders circle and high-end value» into integration for all the National Cellar VIP Clubs in different cities around the country through golf events.

The original meaning of «Golf» is «leading a good life on the green with fresh air». Combining nature, physical exercise and leisure together, it is a high-quality and healthy lifestyle that relieves physical and mental stress and brings people an enjoyable life. Since its birth, it has been praised and loved by many celebrities and elites at home and abroad, and is known as an «aerobic exercise» and «fashion sports.» This is in accord with the positioning and purpose of «GUOJIAOHUI», which facilitates the deep connections between the National Cellar 1573 · GUOJIAOHUI VIP Club and World Corporate Golf Challenge.

Mr. Wu Qin, Chairman of the Board of Supervisors of Luzhou Laojiao Co., Ltd., places high hopes on the National Cellar 1573 Golf Challenge and WCGC China Qualifiers. He expressed that after 15 years of development National Cellar 1573 has ascended to one of the top three high-end liquor brands in China and ranks among the best in Luzhou Laojiao’s five major liquor strategies enjoying popular support from the consumers. The National Cellar 1573 will uphold its history and culture, stick to the best quality of the fragrant liquor and continue to strengthen interaction with the consumers.

National Cellar 1573 VIP Club takes the «GUOJIAOHUI» community as a carrier, regularly hosts «GUOJIAOHUI» Salon for the VIP guests, invites people from all walks of life to explore the market operation under the new situation, to share the successful business experience and to timely exchange ideas of problems existed on the market and their own business confusion. Meanwhile, the club members will also enjoy the value-added services provided by the high-end partners with National Cellar 1573. This consumer experience and the value-added services are complementary with the high-end positioning of the National Cellar 1573, aiming to create private share meetings of high-end Baijiu circle and to promote the brand culture of «noble taste, excellent quality and organic health» of National Cellar 1573.

Imagen 2October 24, 2016, after one year of development since the establishment of «GUOJIAOHUI» in Beijing, «GUOJIAOHUI» has entered 25 cities including Zhengzhou, Chengdu, Changsha, Shanghai and Shenzhen, making it the most influential VIP clubs in the local place. Moreover, the golf challenge and WCGC China qualifiers is an important milestone in the development process of «GUOJIAOHUI».

Zhang Biao, General Manager of Luzhou Laojiao National Cellar Sales Co., Ltd said, «small circle, big world». Taking «GUOJIAOHUI» as the carrier, National Cellar 1573 Golf Challenge and WCGC China Qualifiers first create such a professional event system in Chinese liquor industry that the events will be held in 12 cities to bring the best experience to the high-end clients and to provide high value-added services for the majority of National Cellar 1573 fans. From «Let the World Feel the Taste of China» to «National Cellar 1573 Seven-star Banquet», National cellar 1573 has always led the new trend of Chinese liquor marketing while «National Cellar 1573 Golf Challenge» is more interpreting the modern charm of «small circle, big world» through the time-honored Luzhou-flavor liquor to shine on the world stage and let the world feel the taste of China.»

Mr. Winsen Qian, Chairman of WCGC China, said, «During the past two decades, the development of commercial society has undergone a phase of rapid and concentrated explosion, which is like a spinning top spinning at full speed – all the people in it were fully committed and under a lot of pressure. Doing business on the marketplace and cocktail party can no longer satisfy the needs of people to enjoy the happiness of working ,while the «fashion» sports Golf has become the most suitable «second workplace » for social networking during the leisure time.

It is precisely seeing through the social pulse of the elite class to accurately seize the high ground of business networking that the National Cellar 1573 has developed cooperation with the top international amateur competition – World Corporate Golf Challenge (abbreviated as WCGC). WCGC was born in 1993 by the British newspaper The Times and jointly by the U.S. magazine Fortune and Time magazine. So far, the event jointly launched by the three prominent media has enjoyed a history of 24 years, extending its influence to more than 40 countries and regions in the world. The participating corporate teams all come from well-known companies around the world, covering such major economic lifeline industries as finance, communications, real estate, logistics, IT, resources and automobiles.

Imagen 3The event system is created by «National Cellar 1573 Golf Challenge» and «WCGC China Qualifiers» that the national winner and runner-up will represent the National Cellar 1573 to take part in the WCGC World Final 2018 held in Cascais, Portugal. Meanwhile, upholding the quality of international competitions, the «National Cellar 1573 Golf Challenge» will continue to promote a positive attitude towards life which is praised by golf and an innovative concept of competition to inject new energy to the Chinese golf industry through the platform of World Business Golf Challenge.

A swing across 444 year will lead a new trend of Chinese Baijiu industry. The «National Cellar 1573 Golf Challenge and WCGC China Qualifiers» will be first held November in Beijing Bird’s Nest, jointly interpreting a new wonderful chapter of golf in China!

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