19–23 October 2026 • Beijing Qinghe Bay Golf Country Club, China
Global Partner
2026 World Final
luzhou laojiao

Our History

33 Years Connecting People

More than three decades of golf, business and global relationships

Founded in the United Kingdom in 1993 by Sir Bobby Moore and John Mitchell, in partnership with The Times, the World Corporate Golf Challenge (WCGC) was created around a simple idea: to use golf as a powerful meeting point for the business community.

Thirty-three years later, that idea has grown into an international network bringing together companies, executives, clients, partners and golfers from different countries around the world.

Through national qualifying events and the annual World Final, the WCGC combines competition with opportunities to connect, exchange ideas and build relationships in an environment where business and sport come together naturally. What began as a UK competition has evolved into a truly international experience, shaped by different cultures, destinations and generations of participants.

Companies*
0
Participants*
+ 0
Events*
0

*Average participation of 80 players (40 companies) per tournament. Estimated according to data presented in each country’s annual report.

WCGC players shaking hands on the green at a World Final

From National Events to a Global Final

One competition. Many countries. A shared destination.

The international development of the WCGC began in 1997, opening a new chapter in the history of the event. Today, national tournaments across more than 30 countries give companies and players the opportunity to earn their place at the World Final.

There, national winners represent both their companies and their countries, creating an atmosphere unlike that of a conventional golf tournament.

Competition remains at the heart of the event, but the WCGC experience extends far beyond the scorecard. Days on the course are complemented by meetings, hospitality, social events and shared experiences designed to encourage meaningful interaction between participants from different markets and backgrounds. This international character has become one of the defining features of the World Corporate Golf Challenge.

The WCGC Around the World

Current worldwide presence

Over the years, the World Final has travelled to some of the most distinctive golf destinations on the international circuit: Oitavos Dunes in Portugal; Fancourt and Oubaai in South Africa; Montego Bay in Jamaica; La Reserva, Abama Golf, Costa Adeje and La Manga in Spain; The Carrick in Scotland; and Mission Hills Haikou and Dongzhuang Golf Shanghai in China, among others.

Each destination has brought its own character to the event, combining championship golf with hospitality, culture and opportunities to discover new places.

Map of WCGC national tournaments around the world

National tournaments in: Angola · Argentina · Belgium · Brazil · China · Costa Rica · Czech Republic · Dominican Republic · Finland · France · Ghana · Iceland · India · Ireland · Israel · Japan · Malaysia · Mauritius · Mexico · Morocco · Nigeria · Pakistan · Philippines · Portugal · Romania · Singapore · Slovakia · South Africa · Spain · Turkey · UAE · USA · Vietnam · Wales

The choice of venues reflects an essential part of the WCGC philosophy: the World Final should be not only a competition, but also an experience participants remember long after the final putt.

A Journey Through the Years

Sir Bobby Moore and John Mitchell, founders of the World Corporate Golf Challenge
1993

The Origin

The World Corporate Golf Challenge is founded in the UK by Sir Bobby Moore and John Mitchell in partnership with The Times, with a simple but powerful vision: uniting business through golf.

La Manga Club, Spain, host of the first WCGC World Final in 1998
1998

First World Final

La Manga Club (Spain) hosts the first World Final, setting the foundation for a truly global tournament.

WCGC 10th anniversary World Final at La Manga, 2003
2003

10th Anniversary

The World Final returns to Spain after the 2002 event in Jamaica. The 2003 edition, held again at La Manga, celebrates 10 years of growth, friendship and international participation.

José Guerra at the WCGC World Final trophy presentation
2007

A New Era

José Guerra acquires the event, enhancing its global profile. The format evolves, including team pairings of two, and media coverage begins to expand significantly.

WCGC global ambassadors on stage at the World Final in Cascais, Portugal
2010

Ambassadors

The event features global ambassadors such as Tony Jacklin, Ronan Rafferty, Manuel Piñero, Jeremy Dale and Luis Figo, whose involvement brings new visibility and inspiration to the WCGC.

WCGC 20th anniversary and first Sports Legends Cup venue, 2013
2013

20th Anniversary & Sports Legends Cup

The Sports Legends Cup is introduced, bringing together renowned athletes and sporting icons with the business community and adding a unique dimension to the World Final.

Sports legends at the WCGC 30th anniversary World Final in Tenerife, 2023
2023

30th Anniversary

The 30th edition is held in Tenerife, Canary Islands (Spain), celebrating three decades of global impact with a record number of national finals and participants.

WCGC 2025 World Final awards ceremony in China
2024–2025

China Welcomes the Event

The WCGC starts a new stage, celebrating unforgettable World Finals in Haikou and Shanghai.

Temple of Heaven in Beijing, host city of the 2026 WCGC World Final
2026

Beijing: Ancient Culture, Brighter Tomorrow

The World Final arrives in Beijing, bringing together a global community once again. As we celebrate 33 years of the WCGC, we look ahead to new opportunities, new partnerships and an even stronger future for generations to come.

Partners, Legends & Momentum

The WCGC community extends far beyond the players

The growth of the World Corporate Golf Challenge has been supported by an international community of sponsors, licensees, ambassadors and partners.

Leading brands have found in corporate golf an environment in which to engage directly with decision-makers, strengthen relationships and create memorable brand experiences. Over the years, companies including Luzhou Laojiao · Guojiao 1573, Maserati, Bentley, TIME, Tesla, Garofalo, Glenmorangie and Hackett have been associated with different editions and markets of the WCGC.

Luzhou Laojiao Guojiao 1573, global partner of the WCGC
Since 2024, Luzhou Laojiao · Guojiao 1573 has played a prominent role, bringing the heritage of one of China’s historic baijiu brands to the international WCGC community.
Luis Figo at the WCGC World Final Sports Legends Cup

The Sports Legends Cup

Another distinctive element is the Sports Legends Cup. Introduced in 2013, this invitation-only competition allows participants to share the course with some of the biggest names in sport.

Tony Jacklin CBE, Manuel Piñero, Ronan Rafferty, Eddie Polland, Luis Figo, Ricardo Pereira, Mark Hughes, Antonio Careca and Ryan Pickett are among the athletes who have taken part over the years.

Their presence brings another dimension to the World Final: great sport, conversation and experiences that would be difficult to recreate in any other corporate environment.

China, a New Chapter in Asia

From Kuala Lumpur to Beijing

China has become an increasingly important chapter in the WCGC story.

The 2024 World Final at Mission Hills Haikou marked a major milestone, with an unforgettable event. That momentum continued in 2025, when the World Final returned to China, this time in Shanghai at Dongzhuang Golf Club. The event further strengthened the WCGC’s presence in the country, bringing together an international community of players, sponsors and partners in one of Asia’s most dynamic cities.

Following Kuala Lumpur in 2006, Haikou in 2024 and Shanghai in 2025, Asia has become an increasingly significant part of the WCGC journey — setting the stage for another new chapter in Beijing in 2026.

Winners of the 2025 WCGC World Final in Shanghai, China
Illustration of the Temple of Heaven, Beijing

Beijing 2026: Back to China

In 2026, the journey continues in Beijing. For its 33rd year, the World Corporate Golf Challenge arrives in the Chinese capital for a new edition of the World Final at Beijing Qinghe Bay Golf Country Club.

Combining championship golf with one of the world’s most fascinating cities, Beijing provides an exceptional setting in which the international WCGC community can meet once again. NUO Hotel Beijing, official hotel of the World Final, will become another focal point of the week, welcoming players, guests, partners and representatives from participating countries.

History Ilustracion Campo Golf scaled

Looking Ahead

More countries, more people. A promising future

The strength of the WCGC lies in its ability to evolve without losing the idea that inspired it in 1993. New countries join the competition. New partnerships are created. New generations of executives and golfers become part of the community. Media, hospitality and corporate experiences continue to develop around the event. Yet its purpose remains remarkably consistent: bringing people together through golf.

As the World Corporate Golf Challenge celebrates 33 years in Beijing, the World Final represents both the legacy of everything that has come before and the starting point for what comes next. Beijing brings together many of the elements that have shaped the WCGC over more than three decades: international business, cultural discovery, competition and personal connections.

But it also represents something new. After 33 years, the World Corporate Golf Challenge is not simply looking back at its history. It continues to build on it.

33 Years of Competition
33 Years of Connections
And the Journey Continues…