A decade-long legacy of strong-aroma baijiu echoes across Hanoi Vietnam!
From September 20 to 23, the 2026 Guojiao 1573 WCGC China National Final and Global Chinese Elite Golf Final, titled and hosted by Guojiao 1573, wrapped up successfully in Hanoi, Vietnam. This marked the third overseas joint staging of the two tournaments and closed the 10th anniversary season of Guojiao 1573’s partnership with WCGC China.
Entrepreneur golfers from Chinese cities, overseas Chinese elites and celebrity guests gathered on the greens. Building connections through golf and baijiu, they celebrated a decade of camaraderie amid friendly competition. The event also launched the countdown to the 33rd WCGC World Final, scheduled for Beijing this October.
Venue: BRG Kings Island Golf Resort, Hanoi
Opening ceremony
Guojiao 1573 WCGC China National Final: Hanoi Highlights
This year marks the 10th year of Guojiao 1573’s partnership with WCGC. The Hanoi grand final of the Guojiao 1573 WCGC 10th Anniversary Season serves as both a golf contest and an annual networking gathering for elite Chinese communities worldwide.
Nguyễn Văn Việt, Chairman of the Vietnam Alcohol Industry Association and Senior Advisor to the Luzhou Laojiao Guojiao 1573 Research Institute, praised the event for landing in Hanoi.
“Over 200 Chinese golf enthusiasts from more than 20 Chinese cities and over ten countries, alongside entertainment celebrities and sports legends, convened in Hanoi. Beyond a golf awards ceremony, this is a valuable cultural exchange, where the elegance of golf merges with the profound heritage of baijiu culture.”
Nguyễn Văn Việt, Chairman of the Vietnam Alcohol Industry Association
While players showcased their skills on the greens and explored collaboration off the course, WCGC delivered on its mission of “Golf for friendship, Baijiu for connection.” The Strong Aroma Team, made up of celebrities and legends, is sparking greater interest in golf and cross-cultural exchanges of Chinese baijiu culture while amplifying the tournament’s visibility.
The Strong Aroma Team, made up of celebrities and legends
Notably, the custom “19th Hole: Hole-in-One Challenge” stands as a signature highlight of the 10th-anniversary season. It elevates participant engagement and brings Guojiao 1573’s strong-aroma experience into the golf environment, allowing players to savour the cultural appeal and brand character of Chinese baijiu alongside the challenges.
The19th Hole: Hole-in-One Challenge
Glory Forged on the Greens: Eight Elite Golfers Qualify for the Global Finals
During the event, nearly 200 players from 30 city teams across China and overseas competed over 36 holes at King’s Island Golf Course in Hanoi.
At the WCGC China National Final, Li Zuoyun and He Xinqiang claimed the champion and runner-up respectively in the Gross Score Category. Cao Sen, Zhu Liang and Bi Wuzhen took the top three positions in the Net Score Category. Liu Wen won the Gross Champion in the Guest Division. The six players have secured coveted berths to the 33rd edition of WCGC World Final and will represent China in Beijing.
Winners of the WCGC China National Final
The Global Chinese Elite Golf Final running concurrently, saw Han Qingxiong claim the Gross Champion title and Wei Lijun secure the Net Champion title. The two players have earned entry to the Sports Legends Cup.
Winners of the Sports Legends Cup
On the course, Fuzhou-based player Ms Ye Liying hit a hole-in-one. The incredible shot energised the crowd and delivered an unforgettable story for the 10th anniversary season. To many competitors, the Hanoi leg transcends mere competition: it is a place for golf exchanges and a testament to ten years of brand camaraderie.
Winner of the Hole-in-One
A Decade of Cultivating Sports Communities: Golf as a Bond Connecting Chinese Communities Worldwide
In 2017, Guojiao 1573 entered a strategic partnership with WCGC China in Beijing. This decade-long collaboration between Guojiao 1573 and WCGC, spanning events at home and overseas, has evolved beyond mere sports sponsorship. It has forged a community engagement model that serves as a benchmark for the baijiu industry.
The tournament features events staged across China and overseas, a season finale held abroad, and progression to the World Final. Instead of one-off brand appearances, this format allows the Chinese baijiu brand to embed steadily and systematically within elite golf circles as an ambassador for Eastern lifestyle and Guojiao 1573 brand culture.
This year marks two milestones: the 30th anniversary of Guojiao 1573 National Treasure Cellar Group, the liquor industry’s first national key cultural relic site designated in 1996; and the 20th anniversary of Luzhou Laojiao’s traditional brewing craft, listed in China’s first batch of national intangible cultural heritage.
“By joining hands with WCGC and global Chinese entrepreneurs, Guojiao 1573 is committed to the global promotion of Chinese baijiu and traditional culture,” commented Mr Zhang Biao, General Manager of Luzhou Laojiao Sales Co., Ltd. and the pioneer of the WCGC collaboration. “With your witness and support, Luzhou Laojiao will march alongside entrepreneurs to realise our grand vision: Wherever Chinese people go, there shall be Luzhou Laojiao.”
Mr Zhang Biao,General Manager of Luzhou Laojiao Sales Co., Ltd.
For Guojiao 1573, its golf initiative is no short-term marketing campaign. The brand has supported Chinese entrepreneurs on the global stage, co-hosted combined events at home and abroad, and brought the WCGC World Final to China.
Speaking about golf and brand globalization, Zhao Hongliang, Deputy General Manager of Luzhou Laojiao International Development (Hong Kong) Co., Ltd. and Luzhou Laojiao Import & Export Trading Co., Ltd., commented: “Guojiao 1573’s overseas journey is an inspiring one shared with global Chinese communities. Golf serves as its most elegant companion. May the strong aroma of Guojiao 1573 continue to accompany global Chinese communities across mountains and seas to further horizons.”
Zhao Hongliang, Deputy General Manager of Luzhou Laojiao International Development (Hong Kong) Co., Ltd.
Over the past decade, Guojiao 1573 has leveraged golf as a platform to integrate its dual national treasure heritage, intangible heritage brewing craftsmanship and Eastern lifestyle into tournament experiences. With events held across more than 60 cities worldwide and over 300 tournaments staged, the tournaments have attracted nearly 30,000 participants. It has grown into a key hub connecting Chinese entrepreneurs, overseas Chinese elites and global golf enthusiasts.
When speaking about the decade-long partnership between Guojiao 1573 and WCGC, Zhang Liang, General Manager of Luzhou Laojiao Guojiao Liquor Sales Co., Ltd., summed it up with three terms: “fine products”, “premium platform” and “good friends”. “From a glass of liquor to a bridge, from individual tournaments to a community platform — this 10-year collaboration between Guojiao 1573 and WCGC represents a mutual commitment to entrepreneurship and long-termism. A decade has turned our partnership into something beyond the product, and beyond the sport itself,” he commented.
Zhang Liang, General Manager of Luzhou Laojiao Guojiao Liquor Sales Co., Ltd
Hanoi Events Conclude Successfully; Beijing to Host World Finals This October
With the successful wrap-up of both WCGC China and Global Chinese Elite Challenge in Hanoi, the focus of corporate golfers worldwide now turns to Beijing. The 33rd edition of WCGC World Final will take place in Beijing, China, from 19 to 23 October. Nearly 40 countries across five continents will send their corporate golfers and legendary team captains to converge in the city.
Hosted by Guojiao 1573, the WCGC World Final is a premier golf gathering for international corporate golf enthusiasts. It seamlessly blends competitive golf, urban cultural discovery and baijiu tasting experience, delivering an event experience rich in distinct Chinese cultural identity .
When asked about highlights of the upcoming World Final, Mr Winsen Qian, Chairman of WCGC China, shared: “To host the World Final in Beijing, the dual-Olympic city and host of the inaugural WCGC China tournament. carries profound significance, as it concludes three-year China chapter. Alongside a new Gross Stroke division for elite competitors, the agenda includes a royal-themed gala dinner at Prince Jun Mansion and hands-on experience of Beijing’s intangible cultural heritage. “
Mr Winsen Qian, Chairman of WCGC China
As reported, alongside Guojiao 1573 as the title presenter, the event has received generous backing from sponsors including Dragonpass and Beachhead, together with local Vietnamese hotels and golf clubs.
Looking back, Team WCGC China has secured an impressive record of four championships, one runner-up finish and three third-place trophies at previous WCGC World Finals, including a home victory last year. This time, eight elite players advancing from the Hanoi leg will gather on home turf in Beijing to compete against golfers from across five continents. As Team WCGC China – Guojiao 1573, they will carry the legacy of past achievements onto the global stage to showcase the poise and strength of Chinese elite golfers.
