2022 World Final

17-21 October, Tenerife (Spain)

Conte of Florence brand was born in a little shop opened in Florence on the right bank of the Arno river in 1952. Originally offering ladies’ clothing made exclusively by hand by some of the city’s best-known dressmakers, the shop was soon converted into a ski hat manufacturer, particularly well known for the dawn hat which became an icon in ski-ware in the ‘70s and worn by hundreds of thousands including Pope John Paul II.

In the early ‘80’s, Conte of Florence introduced the golfwear collection, and combined first class Italian design to one of the most true British sports, that continues a tradition started from the strong English community populating the Tuscan Capital at the end of the XIX century.

Following the brand motto “Always with the Winners” many great champions have worn Conte of Florence garments in the past. Among them skiers Gustav Thoeni, Alberto Tomba and Herman Maier and golfers in the league of Costantino Rocca, Thomas Bjorn, Robert Karlsson and Diana Luna.

Conte of Florence is today a proud sponsor of several great athletes and the “C” with the lily is visible on greens worldwide and in many owned branded shops, always combining style with a touch of Florence on a true sportswear collection.

Corporate Events

Top golf Tournaments are for Conte of Florence a long lasting passion. Over the years the “C” with the lily was a Fashion Partner to top events such the 2011 Ricoh Women British, the 1997 Italian Open Open and Starting from 2014.